To leave a tagline in French, for Americans and Chinese, is very “très paris.” It’s just the sort of thing a Longchamp girl would do. Best Green Film «Seasons of Aeon» της Kassandra Lim (ανεξάρτητη παραγωγή) Best Student Film «The Atypical Life of Agnes Tassel» της Zo Fan. Amber is subtly more sophisticated, gently snobby, sweetly perverse. She’s witty and independently hedonistic as well. Eight minutes in length, it tells the story of two girls who go on an adventure as Paris is waking up (or, as the song says, “Paris s'éveille”). Faithful to her values, she has character, and cultivates her epicurean side without taking herself seriously.”. It evokes not just Paris as a city, but Paris as an attitude. Babak Radboy for “Marnifesto” Brand: Marni. Quand les marques du luxe casse leur tirelire pour nous proposer de superbes films , on est tout simplement fan. Clara Luciani για την ταινία «Il est cinq heures, Paris s'éveille» Brand: Longchamp Paris. This song is track #7 in France Gall by France Gall, which has a total of 12 tracks. BEST DOCUMENTARY. With an 8 minute short film / music video inspired by the iconic 60s French track ‘Il est cinq heures, Paris s'éveille’ (a song by Dutronc, Lanzmann & Segalen). It’s a bold decision that evokes the very attitude it calls forth. Clara Luciani is the latest young French singer to be the envy of the world. Experts in luxury and digital, and natively Parisian, FRED & FARID group came to the table with a deep understanding of the importance and iconicity of Longchamp within Paris and France, and the insight that every French person has, at one point in their life, owned a Longchamp bag. It’s a symbol of understated elegance, quality, and innovation. She embodies somehow the spirit of a pioneering older sister: demanding at the beginning but sympathetic at the end.”. Winner: Dalia Colli & Francesco Pegoretti for “Le Mythe Dior” Brand: Dior. 3:09 0:30. Managing Director/Artistic Director: Sophie Delafontaine, Visual Production Project Manager: Marie Coumes, Art Director: Radouane Guissi, Laura Beck, Screenplay: Lope Serrano CANADA, Pablo Guirado, Production Coordinator Film: Julia Mongin, VFX Post Producer: Stéphanie Pedelacq, Johan Luce-Antoinette, Mix: Jean Philippe Borgeot, Jean Luc Verschelde. The production team keeps things exciting with beautiful shots of Paris and smart editing, weaving in surprising moments of light-hearted cinematic surrealism. The tale of women and their and a set in Paris. I don't need to spell it out . Best Documentary «The Weavers» του Δημήτρη Κουτσιαμπασάκου. Best Green Film «Seasons of Aeon» της Kassandra Lim (ανεξάρτητη παραγωγή) Best Student Film «The Atypical Life of Agnes Tassel» της Zo Fan. It describes a universal experience that connects us all.”, To give it a fresh feel, Longchamp and the agency chose the voice of the french artist Clara Luciani to sing a new rendition of “Il est cinq heures, Paris s’éveille.”. No idea. Is it branding as entertainment, or entertainmentment as branding? Beyond that, the tagline captures the inimitable spirit of Longchamp. Music: ‘Il est cinq heures, Paris s’éveille’ by Jacques Dutronc, interpreted by Clara Luciani. After considering relationships with a number of New York fashion shops, the brand selected FRED & FARID Los Angeles (AdAge Newcomer Agency of the Year) to become their Agency of Record. Also performed by: Clara Luciani; Song: La fille du Père Noël 5 translations; Translations: English #1, #2, German, Serbian, Spanish English translation English. It stands for elegance, quality, and taste – attributes that also define Longchamp. Pour cette fin d'année Longchamp fait l'événement avec l'agence FRED & FARID et dévoile 'très paris' sa nouvelle plateforme de marque globale portée par un film de 8 minutes inspiré par le titre iconique 'Il est cinq heures, Paris s'éveille' interprété ici par Clara Luciani. He even drew a series of custom movie posters and illustrations that appear in the film and movie trailer – the latter of which borrows influences from the 1960s French New Wave film movement. This is why she brings her beloved kitten Blanche with her all night long. The film stars British actress and model, Amber Anderson, and one of France’s most promising up-and-coming actresses, Mathilde Ollivier. After considering relationships with a number of New York fashion shops, the brand selected FRED & FARID Los Angeles (AdAge Newcomer Agency of the Year) to become their Agency of Record. I found her early in the morning. Balztanz | Exhale | Le Mythe Dior | Il est cinq heure, Paris, s’ éveille | Eyes Say More Than Words. Amber is not strictly Mathilde’s reverse. It is a legend in Paris. It’s a bold decision that evokes the very attitude it calls forth. By continuing to use our site, you accept our Privacy Policy. Le titre musical a aussi droit à sa propre vidéo d’une minute, dont le rythme enjoué se prêtera on l’imagine à des déclinaisons en ligne ou TV. To give it a fresh feel, Longchamp and the agency chose the voice of the french artist Clara Luciani to sing a new rendition. Sometimes you’re hearing the lyrics, other times you’re seeing the lyrics. Film ini berlatarkan "Il est cinq heures, Paris s'éveille ..." ("It's 5 am, Paris awakens"), sebuah lagu terkenal dari Jacques Dutronc yang dihidupkan oleh suara dalam dan sensual dari yang menakjubkan Clara Luciani, ia menyajikan film pendek yang hidup dan dinamis ini dengan nuansa video musik. It describes a universal experience that connects us all.”, To give it a fresh feel, Longchamp and the agency chose the voice of the french artist Clara Luciani to sing a new rendition of “Il est cinq heures, Paris s'éveille.”. With FRED & FARID Los Angeles leading strategy and creative, and FRED & FARID Paris leading account management, the team conceptualized with an entirely new global brand platform and tagline titled: “très paris” [very paris]. Le tout est bercé par une reprise par Clara Luciani de la chanson « Il est cinq heures, Paris s’éveille » de Jacques Dutronc. BEST GREEN. Baca Juga: Kompak, Supermodel Kate Moss Gandeng Anaknya di Peragaan Busana; Peragaan … 3:40 0:30. We are a peculiar mix of the French sense of craft and taste, the Chinese sense of tactic and digital, and the American sense of vision and strategy delivering 1800 client solutions for 250 different brands in 30 industries and accumulating 900+ international awards and titles – including the AdAge 2020 Best Newcomer of the Year (Los Angeles) – and -  Best Integrated Campaign (New York). This helps us provide a more valuable and tailored experience for you and others. “The end of the film leaves viewers wondering: Is it a short film or a new kind of music video? That’s the idea.” say Fred & Farid. Longchamp, the iconic French handbag and fashion brand, was seeking a new agency partner. The film stars British actress and model, Amber Anderson, and one of France’s most promising up-and-coming actresses, Mathilde Ollivier. She embodies somehow the spirit of a pioneering older sister: demanding at the beginning but sympathetic at the end.”. The song carries and inspires the story throughout. A fitting soundtrack is provided by the enchanting vocals of singer-songwriter Clara Luciani, who reinterprets a cult-favorite French song from 1968 originally sung by Jacques Dutronc. Through Jacques Dutronc’s song Il est 5 heures Paris s’éveille (“It's 5 am, Paris awakens”), the brand wanted to return to its origins, with Clara Luciani’s deep tones. Filled with more hidden layers, and smartly crafted references to the track, the film’s locations, scenes, and characters are poetic interpretations of Dutronc’s lyrics. The producer Oscar Romagosa and his team from CANADA are absolute rockstars, too.”. Versions: #1 #2. Artistic Director Sophie Delafontaine said: "I had in mind a spontaneous, mobile, fluid woman, she rushes into life with independence and freedom. 3. The meaning behind this phrase is multi-tiered and multi-faceted. I found her in the morning, All naked in my big shoes. The film is set to "Il est cinq heures, Paris s’éveille..." ("It's 5 am, Paris awakens"), a famous song by Jacques Dutronc** brought to life by the deep and sensual voice of the stunning Clara Luciani*, providing this lively and dynamic short film with the feel of a music video. 2:55 0:30. This includes personalizing content and advertising. To put it bluntly, Mathilde is a delightful and appealing mess. Click here to make your purchase online. Clara Luciani για την ταινία "Il est cinq heures, Paris s'éveille" Brand: Longchamp Paris. Best Documentary «The Weavers» του Δημήτρη Κουτσιαμπασάκου. Inspired by french cinema from the 60s, the narrative and tone of the film was meant to evoke a naive, light and fresh spirit. Clara Luciani για την ταινία «Il est cinq heures, Paris s’éveille» Brand: Longchamp Paris. We use cookies to understand how you use our site and to improve your experience. The song ended up inspiring not just a music video, but a hybrid of a music video + narrative short film. Amber is not strictly Mathilde’s reverse. Firstly, “très paris” lays claim to Longchamp’s irrefutable cultural significance within Paris, and pays homage to its history as a brand that was founded in Paris 72 years ago. Agency co-founders Fred & Farid said: “If you’ve never seen Paris waking up after a night out on the town, then you’ve never seen Paris. Learn how your comment data is processed. The film is set to "Il est cinq heures, Paris s’éveille..." ("It's 5 am, Paris awakens"), a famous song by Jacques Dutronc** brought to life by the deep and sensual voice of the stunning Clara Luciani*, providing this lively and dynamic short film with the feel of a music video. To give it a fresh feel, Longchamp and the agency chose the voice of the french artist Clara Luciani to sing a new rendition of “Il est cinq heures, Paris s’éveille.” The song ended up inspiring not just a music video, but a hybrid of a music video + narrative short film. 27. Longchamp is deeply ingrained in French culture. Agency co-founders Fred & Farid said: “If you’ve never seen Paris waking up after a night out on the town, then you’ve never seen Paris. Best Green Film «Seasons of Aeon» της Kassandra Lim (ανεξάρτητη παραγωγή) Best Student Film «The Atypical Life of Agnes Tassel» της Zo Fan. To leave a tagline in French, for Americans and Chinese, is very “très paris.” It’s just the sort of thing a Longchamp girl would do. This site uses Akismet to reduce spam. That’s the idea.” say Fred & Farid. It stands for elegance, quality, and taste – attributes that also define Longchamp. Une poésie soulignée par le titre iconique «Il est cinq heures, Paris s’éveille» de Jacques Dutronc, ici réinterprété et adouci par Clara Luciani. The Spring/Summer 2021 Roseau collection is currently available at Longchamp stores in The Gardens, Pavilion KL and Suria KLCC. about 1 year ago: submitted Youn Sun Nah - Immersion. Longchamp is deeply ingrained in French culture. FRED & FARID Los Angeles’ creative director Chelsea Steiger: “Lope is one of the most visionary and passionate directors we’ve ever worked with in the agency. Lope said, “Mathilde plays a local girl, witty, warm, spontaneous, talkative, charmingly impulsive, mindlessly selfish, more innocent than you imagine for such a mischievous glance, living life more in the fast wheels of the present than in the uncertain plans of the future and certainly than in the boring leftovers of the past. Experts in luxury and digital, and natively Parisian, FRED & FARID group came to the table with a deep understanding of the importance and iconicity of Longchamp within Paris and France, and the insight that every French person has, at one point in their life, owned a Longchamp bag. To give it a fresh feel, Longchamp and the agency chose the voice of the french artist Clara Luciani to sing a new rendition of “Il est cinq heures, Paris s’éveille.” The song ended up inspiring not just a music video, but a hybrid of a music video + narrative short film. For example, a kitten in the film named “Blanche” is an allusion to the song verse: “Et la place Blanche a mauvaise mine...” When a moto driver reads a book titled “The Station And The Carcasse,” it illustrates the lyrics: “La gare n'est plus qu'une carcasse…” When a character says, “I have cold feet, ma belle,” it’s a nod to Dutronc’s: “La tour Eiffel a froid aux pieds…” So on and so forth. You can also contact the store directly to arrange for home delivery. Balance ton quoi Angèle • Brol. Longchamp was established in Paris in 1948. The producer Oscar Romagosa and his team from CANADA are absolute rockstars, too.”. The agency also considered the fact that “Paris” as a word has equity. Lope said, “Mathilde plays a local girl, witty, warm, spontaneous, talkative, charmingly impulsive, mindlessly selfish, more innocent than you imagine for such a mischievous glance, living life more in the fast wheels of the present than in the uncertain plans of the future and certainly than in the boring leftovers of the past. But she’s more mysterious and cosmopolitan than Mathilde. With FRED & FARID Los Angeles leading strategy and creative, and FRED & FARID Paris leading account management, the team conceptualized with an entirely new global brand platform and tagline titled: “très paris” [very paris]. For example, a kitten in the film named “Blanche” is an allusion to the song verse: “Et la place Blanche a mauvaise mine…” When a moto driver reads a book titled “The Station And The Carcasse,” it illustrates the lyrics: “La gare n’est plus qu’une carcasse…” When a character says, “I have cold feet, ma belle,” it’s a nod to Dutronc’s: “La tour Eiffel a froid aux pieds…” So on and so forth. We use cookies on our website. The song ended up inspiring not just a music video, but a hybrid of a music video + narrative short film. A song as important to Paris as Longchamp the brand. To launch the platform and Longchamp’s Spring/Summer 2021 fashion collection, the agency came up with an idea to create a modern music video for an iconic Parisian song. INTERVIEW WITH CLARA LUCIANI Her style is innate, her voice golden, her look timeless. Best Green Film "Seasons of Aeon" της Kassandra Lim (ανεξάρτητη παραγωγή) Best Student Film "The Atypical Life of Agnes Tassel" της Zo Fan. To put it bluntly, Mathilde is a delightful and appealing mess. With the characters dressed in fashion from Longchamp’s SS21 collection, a plot twist occurs when the two girls’ matching Longchamp handbags – a style called the “Roseau” – are mistakenly swapped in a club. Firstly, “très paris” lays claim to Longchamp’s irrefutable cultural significance within Paris, and pays homage to its history as a brand that was founded in Paris 72 years ago. The song carries and inspires the story throughout. Artistic Director Sophie Delafontaine said: “I had in mind a spontaneous, mobile, fluid woman, she rushes into life with independence and freedom. And that’s why this song touches every Parisian. Created by the independent boutique network, FRED & FARID, the film is inspired by the iconic ’60s French track ‘Il est cinq heures, Paris s’éveille ’ (a song by Dutronc, Lanzmann & Segalen, in the voice of the French artist Clara Luciani), and tells the story of two girls who go on an adventure as Paris is waking up (or, as the song says, ‘Paris s’éveille’). 2. A A. Santa's daughter. Campaign Spotlight: In new film for Jose Cuervo, 1stAveMachine and Mekanism... Campaign Spotlight: SK-II Studio launches its debut film in partnership with... Campaign Spotlight: Sustainability Initiatives from Mercedes-Benz, Publicis Emil latest work, ‘The... Campaign Spotlight: McCann Colombia and Publimetro re-signify the pages of newspapers... Events: White Square International Advertising Festival announces the 2021 program. Is it branding as entertainment, or entertainmentment as branding? Campaign Spotlight: Longchamp launches with FRED & FARID Los Angeles their new... People: gyro APAC announces new managing director, Rhys Taylor, Brand & Business: GoDaddy and AXN’s Project GO reveals mentors, scheduled to air first episode on November 19, Campaign Spotlight: In new film for Jose Cuervo, 1stAveMachine and Mekanism encourage people to “Date More Human”, Campaign Spotlight: Discover the shocking truth behind “free” prescription glasses, Campaign Spotlight: SK-II Studio launches its debut film in partnership with WPP agencies, directed by Palme D’Or winning Director Hirokazu Kore-eda. submitted Clara Luciani - Sainte-Victoire. She’s witty and independently hedonistic as well. TITLE OF AD: “Il est cinq heures, Paris s’éveille” A Short Film by Longchamp, CLIENT: Client: Longchamp CEO: Jean Cassegrain Managing Director/Artistic Director: Sophie Delafontaine CMO: Marie-Laure Dubuisson Visual Production Project Manager: Marie Coumes, AGENCY: Agency: FRED & FARID Paris, FRED & FARID Los Angeles Chief Creative Officers: Fred & Farid Managing Director: Séverine Autret Creative Director: Chelsea Steiger Copywyriter: Radouane Guissi, Hilary Smith Art Director: Radouane Guissi, Laura Beck Account Director: Olivia Abols Account Executive: Leslie Hatchwell Agency Producer: Damien Fournier Head of Legal Services: Veronique Hassid Business & Legal Affairs: Maud Whittle, PRODUCTION: Production: CANADA Director: Lope Serrano aka CANADA MD/EP CANADA: Oscar Romagosa Screenplay: Lope Serrano CANADA, Pablo Guirado DOP: Matias Boucard Producer CANADA: Diana C. Milesi Post Production: La Metropolitana. Eight minutes in length, it tells the story of two girls who go on an adventure as Paris is waking up (or, as the song says, “Paris s’éveille”). It is a legend in Paris. The agency also considered the fact that “Paris” as a word has equity. This is why she brings her beloved kitten Blanche with her all night long. Filled with more hidden layers, and smartly crafted references to the track, the film’s locations, scenes, and characters are poetic interpretations of Dutronc’s lyrics. All naked in my big shoes. Placed in front of the fireplace, No need to draw a picture of you. Serrano brought along his longtime DP and editor partners to collaborate on the project. A A. A modern short film / music video for an iconic Parisian song, performed by French singer-songwriter Clara Luciani, and directed by Lope Serrano (aka CANADA). No idea. FRED & FARID is a fully-digital independent boutique agency with offices  in Los Angeles, New York, Shanghai, and Paris. Il est cinq heures, Paris s'éveille Jacques Dutronc • Il est cinq heures. ‘il Est Cinq Heures, Paris S'éveille’ Longchamp, the iconic French handbag and fashion brand, was seeking a new agency partner. And that’s why this song touches every Parisian. Winner : The Weavers By Dimitris Koutsiabasakos. Clara Luciani για την ταινία «Il est cinq heures, Paris s'éveille» Brand: Longchamp Paris. Sometimes you’re hearing the lyrics, other times you’re seeing the lyrics. To give it a fresh feel, Longchamp and the agency chose the voice of the french artist Clara Luciani to sing a new rendition of “Il est cinq heures, Paris s'éveille.” The song ended up inspiring not just a music video, but a hybrid of a music video + narrative short film. It evokes not just Paris as a city, but Paris as an attitude. Beyond that, the tagline captures the inimitable spirit of Longchamp. BEST ARTISTIC DIRECTION. FRED & FARID Los Angeles’ creative director Chelsea Steiger: “Lope is one of the most visionary and passionate directors we’ve ever worked with in the agency. ... Il Est Cinq Heures, Paris S'éveille / Ma Petite Entreprise. The duration of this track is 2:31 and was released on 1966. Best Documentary «The Weavers» του Δημήτρη Κουτσιαμπασάκου. The film opens to «Il est cinq heures, Paris s’éveille…» («It’s 5 am, Paris awakens»), a famous song reinterpreted here by the artist Clara Luciani, who brings an elegant and fresh twist to the French classic. ... Clara Luciani • Best Of - Morceaux d’amour. Faithful to her values, she has character, and cultivates her epicurean side without taking herself seriously.”. Serrano brought along his longtime DP and editor partners to collaborate on the project. placed in front of the fireplace. Directed by Lope Serrano, the centerpiece of the film, which borders on a music video, is its soundtrack: a new version of the old favorite “Il est cinq heures, Paris séveille” (translation: It’s five o’clock, Paris is waking up), sung by French singer-songwriter Clara Luciani. Clara Luciani για την ταινία «Il est cinq heures, Paris s’éveille» Brand: Longchamp Paris. Directed by the genius Lope Serrano from the directing duo CANADA – renowned and awarded for their commercial spots, short films, and music videos (See Crème Caramel on Nowness). The team chose the famous hit “Il est cinq heures, Paris s’éveille”, (translation: It’s five o’clock, Paris is waking up”) by living pop legend Dutronc. Winner: Clara Luciani for “Il est cinq heures, Paris s’éveille” Brand: Longchamp Paris. Taking on the legendary "Il est 5 heures, Paris s’éveille" (It's Five O'Clock, Paris Awakes) by Jacques Dutronc for Longchamp, she shares her take on the ca A song as important to Paris as Longchamp the brand. The team chose the famous hit 'Il est cinq heures, Paris s'éveille' - 'It’s five o’clock, Paris is waking up' - by living pop legend Dutronc. To launch the platform and Longchamp’s Spring/Summer 2021 fashion collection, the agency came up with an idea to create a modern music video for an iconic Parisian song. To give it a fresh feel, Longchamp and the agency chose the voice of the french artist Clara Luciani to sing a new rendition of “Il est cinq heures, Paris s’éveille.” The song ended up inspiring not just a music video, but a hybrid of a music video + narrative short film. - Outremusique Pour Enfants 1974-1985. He’s setting a high bar for the next Longchamp campaign we’ll produce. Also performed by: Clara Luciani; Song: La fille du Père Noël 5 translations; Translations: English #1, #2, German, Serbian, Spanish English translation English. The Daughter of Father Christmas. PARIS, FRANCE – Longchamp, the iconic French handbag and fashion brand, was seeking a new agency partner. But she’s more mysterious and cosmopolitan than Mathilde. Best Documentary "The Weavers" του Δημήτρη Κουτσιαμπασάκου . The meaning behind this phrase is multi-tiered and multi-faceted. Inspired by french cinema from the 60s, the narrative and tone of the film was meant to evoke a naive, light and fresh spirit. He’s setting a high bar for the next Longchamp campaign we’ll produce. BEST BEAUTY / STYLING. “The end of the film leaves viewers wondering: Is it a short film or a new kind of music video? The tagline will remain in French, even in non-French-speaking markets around the world. He even drew a series of custom movie posters and illustrations that appear in the film and movie trailer – the latter of which borrows influences from the 1960s French New Wave film movement. Versions: #1 #2. Best Documentary «The Weavers» του Δημήτρη Κουτσιαμπασάκου. The tagline will remain in French, even in non-French-speaking markets around the world. With the characters dressed in fashion from Longchamp’s SS21 collection, a plot twist occurs when the two girls’ matching Longchamp handbags – a style called the “Roseau” – are mistakenly swapped in a club. Awards: The 2021 Gerety Awards deadline approaches – April 2. They help us get to know you a little and how you use our website. about 1 year ago: submitted Various - Chevance (etc.) All inspired by the iconic 60s track ‘Il est cinq heures, Paris s'éveille’ by DUTRONC sang by Clara Luciani for the occasion. L’auteure, compositrice interprète française Clara Luciani interprète le titre iconique “Il est cinq heures, Paris s’éveille” comme une célébration de la relation Longchamp et Paris depuis 72 ans . To give it a fresh feel, Longchamp and the agency chose the voice of the french artist Clara Luciani to sing a new rendition of “Il est cinq heures, Paris s’éveille.” The song ended up inspiring not just a music video, but a hybrid of a music video + narrative short film. The team chose the famous hit “Il est cinq heures, Paris s'éveille”, (translation: It’s five o’clock, Paris is waking up”) by living pop legend Dutronc. Directed by the genius Lope Serrano from the directing duo CANADA – renowned and awarded for their commercial spots, short films, and music videos (See Crème Caramel on Nowness). You can revoke cookies at anytime at the bottom of the page. Celui Que J'Aime by France Gall Information. It’s a symbol of understated elegance, quality, and innovation. Best Green Film «Seasons of Aeon» της Kassandra Lim (ανεξάρτητη παραγωγή) Best Student Film «The Atypical Life of Agnes Tassel» της Zo Fan. BEST DIRECTOR. Although born in the Bouches-du-Rhône, the 28-year-old singer explains that she spent “19 years in gestation before being born in Paris! LONGCHAMP Très Paris | SS21 campaign | Trailer, Subscribe to access more of adobo Magazine Online. BEST GREEK FASHION FILM “Pandemia” by Yannis Biliris | “Athena Skates” by Elliott Gonzo | “Houhou” by Zoie Sgourou | Korres Series by Vassilis Kekatos | “Victorious” by Rafael Samaras . Amber is subtly more sophisticated, gently snobby, sweetly perverse.
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