In this op-ed, digital West Coast editor Ella Cerón explores what the new Disney/Pixar movie Coco means for representation in pop culture.. Most dramatically, Book of Life chose to cover pop and alternative rock hits from the United States like Radiohead’s “Creep” while Coco developed a soundtrack that elevates the beautiful lyricism and diversity of Mexican music. Four years prior, I wrote a scathing douchebag decree amid the uproar around Disney’s attempt to trademark the name Día de los Muertos. 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Cultural appropriation can "be offensive" (turning a hijab into a costume can mock the person who wears it everyday as part of their religion). However, the American computer animation film studio and a subsidiary of Walt Disney Studios, Pixar, successfully tackled cultural representation with the 2017 animated fantasy film Coco, which is serving as a reference on how things can be properly done. And earn it did—Disney recently placed Coco’s ... snacks, jewelry, or clothing on behalf of Disney and Pixar, felt like next-level cultural appropriation. The makers of Pixar’s latest animation spectacle Coco, which will hit US theaters on November 22, went to great lengths to ensure the film had a genuinely Mexican feel, even hiring cultural consultants to advise on plot and appearance.Set in smalltown Mexico, the film tells the story of Miguel, a boy determined to emulate his musical hero Ernesto De La Cruz. Mulan and Aladdin are to date my favorite classic Disney films. The team behind Disney Pixar’s Coco can One of his most recent works of acclaim was on the Disney/Pixar movie Coco. The Center for American Progress reported that by 2050 there will be no clear racial or ethnic majority in the United States; Therefore, cultural diversity awareness should be a priority not only in the entertainment field but in every school. In Coco, the new animated movie from Disney … “Recuérdame,” sung by Hector and voiced by Gael Garcia Bernal, is a quiet corrido about legacy and departure. The original release included … “Yet, with few exceptions, Latino participation in mainstream English language media is stunningly low. While it’s a film that somehow makes me even more proud to be Mexican American, it’s a film that will undoubtedly touch everyone. Emilly Prado is a writer, educator, and interim director of Youth Programs at Literary Arts in Portland, Oregon. The powerful “House of Mouse” is not new to cultural appropriation, using stories that have spanned the very globe. In a 2014 study conducted by Columbia University, researchers found that only 1.4% of films released in the United States, featured Latinx actors in lead roles. “Yet, with few exceptions, Latino participation in mainstream English language media is stunningly low. , a movie about a Mexican family and inspired by the Mexican Day of the Dead holiday, grossed worldwide with $807.1 million, proving that despite the gap, Latinos are avid media consumers and our contributions are highly important. The series is set in the fictional kingdom of Avalor, a country resembling many Latin American countries but vague enough to include wider Hispanic cultural similarities. Anyone remember the time they applied to trademark the phrase "Dia de los Muertos" for merchandising purposes ahead of the release of Coco? Meet Miguel, the young Mexican hero of Disney-Pixar’s “Coco.” Miguel lives in a poor barrio with a family of shoemakers, but he feels destined to make music. Gael García Bernal as Hector and Anthony Gonzalez as Miguel (Photo credit: Disney-Pixar). And as the animation team explained in a brief foreword before the film, thousands of buildings and 8.5 million lights are sometimes jam-packed into a single frame. Given Disney’s history of perpetuating racial and gendered stereotypes and the absence of any protagonists of color in past Pixar films, I was dubious that their team (led by a white director) would capture the vibrancy and deep spiritual significance of the newly commercialized tradition. Disney has been accused of cultural appropriation time and time again which made it very easy for cultural critics to scrutinize every decision that the company made while producing Coco. In an interview with NPR’s Mandalit del Barco, Unkrich admits (in so many words) that the public backlash in 2013 put a fire under their ass to do better and pay closer attention to details. Regardless the Latinx representation is low, Coco, a movie about a Mexican family and inspired by the Mexican Day of the Dead holiday, grossed worldwide with $807.1 million, proving that despite the gap, Latinos are avid media consumers and our contributions are highly important. Disney also employed other voice actors, a screenwriter, and composer, who were Pacific Islanders. Meet Natalie Huerta, the Latina Founder of the First Queer Gym in the U.S. Remembering Nawal El Saadawi, the Feminist Pioneer Who Paved the Way for Women Around the World, ‘El Show De Erazno Y La Chokolata’ Takes The Windy City by Storm by Launching Exclusively on Spanish Broadcasting System’s WLEY La Ley 107.9 FM, IZO Mezcal Now Available at Mexico Costco Stores. After decades of stereotypes, in which Hollywood portrayed the Latinx community as criminals, cheap labor workers or hypersexualized beings, Pixar showed how rich and beautiful can be our culture, by completely changing the narrative and taking care of every detail to avoid inaccuracies. Coco is a 2017 American computer-animated fantasy film produced by Pixar Animation Studios and released by Walt Disney Pictures.Based on an original idea by Lee Unkrich, it is directed by him and co-directed by Adrian Molina.The film's voice cast stars Anthony Gonzalez, Gael García Bernal, Benjamin Bratt, Alanna Ubach, Renée Victor, Ana Ofelia Murguía and Edward James Olmos. A: I think is actually quite flattering for Disney to take interest in día de los muertos. Just as each song is deliberately selected to suit the mood of scenes, almost every aspect of Coco seeps with intentionality. There’s even a Xolo dog who guides the dead to the next life. While some critics preemptively reduced Coco to a Book of Life knockoff before it was released, comparing the two is a stretch. Coco is an unexpectedly brilliant and dynamic story about lineage, connection, and self-discovery. When Miguel acts up, his abuela threatens him with a chancla only to be smothered with the kind of exorbitant adoration reserved for only the most chiqueado. Disney Pixar’s "Coco," about a Mexican boy and his family which opens in the U.S. on Wednesday, has gotten it right when it comes to Latino representation in film. Last year, Disney showcased ancient Polynesian culture in Moana, and this year, Pixar will explore Mexican culture with Coco.It inspired me to take a look at the history of cultural representation in Disney movies. The lack of diversity in a team can make things superficial, and when creative companies don’t have a deep understanding of customs or beliefs, the result is catastrophic. Shirley Gómez is a bilingual Lifestyle & Entertainment Journalist. This drew the ire of many, who accused Disney of cultural appropriation… Additionally, a sorely out-of-place short with Frozen characters before the film, sometimes corny over usage of skull imagery, and unnecessary, cringeworthy incorporation of border politics and bureaucracy show room for improvement, but in a climate that is starved for representation, many Mexicans and Latinxs have clung to the film’s strengths. Audiences and actors deserve more. It is quite clear that in the case of Day of the Dead, the cultural appropriation train has left the station and is moving along at full speed. No touch is too small for Coco. Over Thanksgiving, I took my two young nieces to see the latest Disney/Pixar animated film, “Coco.” In brief, the film is about a boy, Miguel, who pursues his ambitions as a musician in spite of his music-hating family’s wishes. The film, not only tells the story of a Mexican tradition but also boasts a majority Latinx actors that include Alanna Ubach, Gael Garcìa Bernal, Jaime Camil, and Anthony Gonzalez, an uncommon cast in the U.S entertainment business. It was their newest effort to expand the Disney Junior programming. Rather than taking a step forward, “Moana” (like so many movies before it) asks us to examine the thin line between cultural appropriation and cultural … Coco is the latest, and perhaps one of the most celebrated, Pixar movies among Latinxs. Within a day of the social media flurry and an online petition that garnered 21,000 signatures, the duo rescinded their trademark applications and issued a mediocre apology. Aesthetics aside, however, creating such a film would by no means be an easy task—making a specific cultural tradition accessible to a global audience, while skirting concerns over cultural appropriation and authenticity, would be a daunting challenge for any production. And so we become immersed in an expedition of uncovering shared history in a world where ancestry is cherished and characters are realistically rounded. Learn more at www.emillyprado.com or @emillygprado on Twitter and Instagram. Coco encourages conversation and rather than mistakenly calling it a film about dead people, it is a film that inspires people to openly speak about those who have passed and keep their spirits alive through storytelling. Disney’s Pixar successfully tackled cultural representation with the 2017 animated fantasy film Coco, which is serving as a reference on how things can be properly done. What happened at the beginning was mostly a misunderstanding, and I … I love it when Disney movies travel around the world. At the time, Disney said it changed the name of their animated film and dropped their pursuit of the trademark. It portrays our ancestors’ voyage through Mictlán, the mythical city of the dead. The lack of diversity in a team can make things superficial, and when creative companies don’t have a deep understanding of customs or beliefs, the result is catastrophic. Coco definitely sent a message to the industry that rarely depicted Latin American culture correctly, by promoting cultural awareness instead of cultural appropriation and stereotypes. Sign up for the Weekly Reader: Get award-winning feminist analysis straight to your inbox: Sign up for our Weekly Reader! When Miguel is able to immediately identify all of his family members after he enters the Land of the Dead thanks to years of seeing them on the Rivera altar, it makes me wish my own family had the means to keep better records and archival photographs. When confronted with choosing between following his ancestors’ traditions or competing in a talent show held in Mariachi Plaza, a family curse intervenes and sends Miguel into the Land of the Dead—the majestic realm where passed souls who are remembered live on. Although Moana (2016) centered on a Polynesian princess who kept her limbs intact for the entire film, when Disney/Pixar finally decided to give us a Latinx leading character in Coco … Instead of making music, the Riveras make shoes since the artisan trade has been proudly passed down through generations. I suggested the film shouldn’t even be made. People forget what a rich, sophisticated culture the Mexican culture is. The film, not only tells the story of a Mexican tradition but also boasts a majority Latinx actors that include Alanna Ubach, Gael Garcìa Bernal, Jaime Camil, and Anthony Gonzalez, an uncommon cast in the U.S entertainment business. Their commitment to authenticity and research is evident, although there have been poignant critiques calling out an erasure of Indigenous identity and perpetuation of classism in the film, as noted by Binnizá writer Eren Cervantes-Altamirano. Assessing the Long-Term Damage of Hurricane Maria: An Increase in Opioid... Cafépocalypse: A Proactive Guide to Life Without Coffee. Like a well-written piece of literature, Coco also illustrates the power of choice and detail. This isn't the first time Disney's been caught in a cultural appropriation storm. , which is serving as a reference on how things can be properly done. Growing up in the United States, I’ve witnessed the way death is still largely taboo and something to be feared. She previously worked at Oh! Decades later after Hall shared his theory, mass media, the fashion and beauty industry, the movie industry, marketing, and publicity agencies still struggle in properly accommodating. In this day and age, talking about people of color without giving them screen time is not good enough. Ultimately, though, it seems the film will fall short. While Coco isn’t perfect, the film is proof that it’s possible to stay on the right side of the line between cultural appropriation and appreciation. Coco effectively reflects some of the most beautiful Mexican traditions: the importance of family, our folk music, the parties in the cemeteries and the cempasuchil flowers (Mexican marigold). “Un Poco Loco,” a song central to Coco’s plot, is a Spanglish tune in the style of folkloric son jarocho that begins with Miguel letting out an adorably boyish grito Mexicano and is accented with a traditional zapateado performed by Hector (Gael García Bernal), an integral character that helps guide Miguel throughout the film.
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